Western Legend BBQ — Digital Operations
End-to-end digital operations for a multi-location BBQ restaurant brand, covering website presence, social media, Google Reviews, and marketing execution across TikTok, Instagram, and in-store channels.
Problem
The brand had an inconsistent online presence, a weak Google Review rating of 3.2★, no structured marketing strategy, and limited customer engagement across its locations.
Solution
A digital operations playbook covering systematic review response, content calendar, TikTok and Instagram strategy, customer feedback analysis, and marketing execution — improving both reputation and engagement metrics.
My Role
Operations Assistant — managed the digital presence including website, TikTok, Instagram, and Google Reviews. Executed marketing strategies and analysed customer feedback to improve engagement across locations.
Key Features
- Google Reviews management and systematic response strategy
- TikTok and Instagram content creation and scheduling
- Website digital presence management
- Customer feedback analysis and engagement improvement
- Marketing strategy execution across multiple channels
Tech Stack
- Google Business Profile
- TikTok
- Notion
- Content strategy
- Customer feedback analysis
Challenges
Maintaining a consistent brand voice and response quality across multiple review platforms and social channels simultaneously, while adapting content to different audience behaviours on TikTok vs. Instagram.
Results & Impact
Increased Google Review rating from 3.2★ to 4.7★. Contributed to winning the 2024 Best BBQ Restaurant award from Bayside Council. Improved online visibility and customer engagement across all digital channels.
Future Improvements
A lightweight internal dashboard to centralise per-location metrics and a loyalty program integration for repeat customers.
Project Screenshots
Digital marketing content, campaign materials, and operational assets from the Western Legend BBQ digital operations engagement.
Western Legend BBQ — Digital Operations
Portfolio cover summarising the digital operations engagement for Western Legend BBQ, a multi-location BBQ restaurant brand in Sydney.
Digital Marketing & Content Management
Managed and created content across Xiaohongshu, TikTok, Instagram, and WeChat Official Account to improve customer engagement and brand visibility.
Visual Marketing Materials
Designed store promotional posters, business cards, and LED promotional video materials to strengthen brand identity and in-store customer experience.
Influencer Marketing
Coordinated local food blogger and influencer collaborations, including visit scheduling and promotional content review.
Operations & Reputation Management
Managed operational data, promotion records, membership information, and customer feedback across Google Reviews and social platforms.
Key Achievements
Improved Google Review rating from 3.2 to 4.7, contributed to the 2024 Best BBQ Restaurant recognition, and supported nearly 30 influencer collaborations.
2024 Best BBQ Restaurant Award
2024 Best BBQ Restaurant recognition from Bayside Council, supported by digital operations, customer engagement, and reputation management work.